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Cupcake shop Crumbs is back!

Lauren Glassberg has more on what made the cupcake shops crumble.
Holy cupcakes! It's back!

Crumbs is making a comeback. The national chain went bankrupt and closed its four dozen stores back in July, but now it has new owners.

The chain store is reopening 26 stores across the United States, including the Crumbs on Broadway at 37th Street. More stores will reopen in the next month, giving New York a total of about 16 locations.

In July, the New York City-based Crumbs announced it was shuttering all its stores, a week after the struggling cupcake shop operator was delisted from the Nasdaq.



"Regrettably Crumbs has been forced to cease operations and is immediately attending to the dislocation of its employees while it evaluates its limited remaining options," the company said in an emailed statement. That will include filing for Chapter 7 bankruptcy liquidation.

A press release from its website in March listed 65 locations in 12 states and Washington, D.C. The website had not been updated with notification of the closures late Monday.

Crumbs was founded in 2003 and went public in 2011, selling giant cupcakes in flavors including Cookie Dough and Girl Scouts Thin Mints. More recently, however, it had been suffering from a steep decline in sales. For the three months ending March 31, Crumbs Bake Shop Inc. reported a loss of $3.8 million, steeper than the loss of $2 million from the same period a year ago.

The company had warned in a filing with the Securities and Exchange Commission in May that it "may be forced to curtail or cease its activities" if its operations didn't generate enough cash flow.

As of the end of last year, Crumbs listed about 165 full-time employees and about 655 part-time hourly employees working in its stores.


Related Topics:
business cupcakes New York City
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