A line is already forming at the Apple Store on University Avenue in Palo Alto.
The first guy in line is Ray Sleeper of San Jose. He's been camped out since Monday. He says he's going to buy the iPhone 5S and donate it to a veteran
The 5S sale starts online at midnight.
Preorders aren't available for the 5S. So anyone who wants one Friday has to get it at a store.
Preorders are underway for the cheaper, brightly colored iPhone 5C.