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Polar Bear annual 'plunge' holds special meaning after Sandy

January 2, 2013 4:22:01 AM PST
While most people are warming up with their first cup of coffee for 2013 - there is something that can put a chill through their bones.

The Coney Island Polar Bear Club is the oldest winter bathing group in the country. However, this year's annual New Year's Day swim takes on a special significance after Superstorm Sandy badly damaged Coney Island and its famous boardwalk.

Money raised from the swim will go to a non-profit called "Coney Recovers".

"What we're aiming to do with the funds raised in partnership with the polar bear club is to help out not-for-profits in the area, help out residents and businesses with access to information and resources," said Nate Bliss of Coney Recovers.

As for the arctic athletes - each has their own strategy for diving into the frigid waters. After a few minutes of psychological gamesmanship, it is time.

The army of self-proclaimed "polar bears" runs towards its nemesis ? the ocean.

Another new year, another plunge.

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