That style is coming by way of accessories.
According to the NPD Research Group, sales in that category, men's accessories, were up 14% in the second half of last year, and the trend seems to be continuing.
Caroline Maguire's the fashion director of Bloomingdales.com and she's says men are caring more about how they look.
Here are the 7 items they're buying.
The first item is scarves.
Also and easy item to add is a woven belt. You should opt for one with color.
Speaking of color even the most conservative man can pull off a pair of fun socks.
From the feet to the head, how about a straw fedora.
A not so classic item is bracelets, woven with leather or beads.
At Bloomingdale's they're calling it arm candy.
Our 6th accessory encourages a man to love his lapel with a flower.
And finally, something most men will be very happy to buy, a pair of sunglasses.
This season many are opting for some black plastic frames.
All the accessories featured are at Bloomingdale's in SoHo.
If the man in your life isn't buying these items, they do make for great gifts.
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