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Health department ads aim to curb binge drinking

December 1, 2010 4:27:44 AM PST
The New York City Department of Health is launching another hard-hitting ad campaign.The New York City Department of Health is launching another hard-hitting ad campaign.

First, officials targeted sugary drinks, then tobacco. Now, the department is trying sober up the city's binge drinkers.

The first of two new ads shows a guy who just got into a fight. The second shows a woman passing out on a set of subway steps.

The ads are set to be in subways and on billboards throughout the next month.

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