Eric Yaverbaum is a PR head, and Mark DiMassimo is a marketing executive.
They frequently work together, but these days, they are the client.
"We got together and said what's bugging us about the world, and we said the off button. No one is selling the off button," Yaverbaum said.
In other words, everyone is yapping, texting and typing away.
So, Eric and Mark are spending their own money to get people to turn off those devices, they call it offlining.
"We would like to accelerate a conversation of building offline time into life, that's basically it," said DiMassimo.
Ironically, to go offline, they'd like you to go online and send witty cards reminding your loved ones to engage in face to face experiences.
They hope people will pledge to have 10 device-free family dinners between now and Thanksgiving, which as it turns out, may be a bit of a stretch.
Even Mark and Eric clung to their devices during their interview with Eyewitness News.
Three years ago, Mark and Eric waged another campaign to get people to forgo bottled water in exchange for tap that was called Tappening.
This time around, they are hoping people make use of another natural resource, each other!
You can check out their website www.offlininginc.com to learn about going offline.