They're leave the classroom and step into a virtual world, centered around fashion and business.
"It's kind of hard, you have to really put yourself out there, have other competitors who want to be just as good as you," said Daritza Polanco.
The students at the High School of Art and Design are taking part in a unique pilot program centered around the web based game 'Fashion Fantasy'.
They're discovering how to use popular social networking sites like Facebook and Myspace, as an educational tool.
"I think the most important thing they learn is confidence, they learn they can do this to," says Joe Peri. He adds, "They see these role models in the work world and say that could be me."
Over the course of 7 weeks, the teens developed, designed, traveled the world and built their own fashion empires on line, suddenly chatting with their friends took on new meaning.
"Through the game play, they have to request friends, get noticed, find a way to get seen, we give them options, tell them what your day, tell them you have a sale, in your store, tell them you're having your showroom putting things at a different price," says Fashion Fantasy founder, Nancy Ganz.
Students from Lim College helped the kids.
Kristine Reyes plans to open her own boutique one day and will use what she learned here to launch her fashion line, where the real and virtual worlds come together. "People probably thought, oh it's a game but it's reality and I think I'm ready," she said.